Below are a series of mp3s that
give you the chance to listen to some examples
of pitches to reporters. Listen to the files and
learn more about the challenge of getting earned
media coverage for your events and campaigns.
There are instructions below in case you have
trouble downloading the files.
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Sample
Media Pitches |
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Media
Pitch: Introductory Call
Listen to an introductory
call to a reporter covers your issues (featuring
Rachel Magnuson, approx. 3 minutes) |
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Media
Pitch: Feature Story
Listen to a pitch to try and
get a print reporter to write a feature story
(featuring Orli Cotel, approx. 3 minutes). |
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Media
Pitch: Feature Story
Listen to another pitch to
try and get a print reporter to write a feature
story (featuring Orli Cotel, approx. 3 minutes).. |
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Media
Pitch: Event
Listen to a call to pitch
a print reporter to come to your event (featuring
Rachel Magnuson, approx. 2 minutes). |
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Media
Pitch: Press Conference
Listen to a pitch to turnout
a television reporter to your press conference
(featuring Rachel Magnuson, approx. 3 minutes).
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Media
Pitch: Television Appearance
Listen to a phone call pitch
to have a TV talk show have your guest (featuring
Rachel Magnuson, approx. 4 minutes). |
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Media
Pitch: Editorial Piece
Listen a pitch to have an
editorial writer write a piece with your angle
(featuring Rachel Magnuson, approx. 3 minutes). |
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Interviews
with Media Experts
Below is the interview with media experts Fred
Baldassaro and Sue Dinsdale from our Media
Training on January 17, 2008.
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Conference
Call: Fred Baldassaro, Media Expert
Listen to the conference from
Thursday night with our guest expert, Fred Baldassaro.
Approx. 24 minutes.
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Below are interviews with media experts from
our Impacting the Media training
in July 2006, when they shared
strategies, suggestions, and personal experiences
that have helped them successfully pitch stories
and develop long-term relationships with reporters
to ensure successful media coverage of their
organization and events.
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Conference
Call: Orli Cotel (Eastern Program)
Listen to the conference from
Tuesday night with our guest expert, Orli Cotel
from the Sierra Club. Approx. 24 minutes. |
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Conference
Call: Rachel Magnuson (Central Program)
Listen to the conference from
Tuesday night with our guest expert, Rachel
Magnuson. Approx. 24 minutes. |
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Conference
Call: Kristen Grimm (Mountain Program)
Listen to the conference from
Tuesday night with our guest expert, Kristen
Grimm from Spitfire Strategies. Approx. 24 minutes.
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Conference
Call: Tyler Prell (Pacific Program)
Listen to the conference from
Tuesday night with our guest expert, Tyler Prell
from Spitfire Strategies. Approx. 24 minutes.
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If you need to download the audio files, you can do it here. Follow the instructions below. Please follow the following instructions to make sure you download the audio files and documents onto your hard drive to play later:
Windows
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Macintosh
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