Understanding the Goals of the Media Training
In preparation for your event on January 17th,
it is important that you learn about the challenge
of generating earned media and what this training
is meant to cover.
The primary goal of the Media Impact
Training is to help progressive activists gain
the skills necessary to generate media coverage
for their political events.
The video, conference call, and interactive role-play all focus on helping progressives learn how to get media coverage for local events. This includes a small set of core concepts, including:
- Encouraging local activists to work in conjunction with larger campaigns and national issues
- Discussing the power of using spokespeople for your events
- Talking about the long-term effectiveness of developing personal relationships with reporters in your area
Throughout the evening, we will present these
concepts in a variety of formats and then give
participants a chance to practice the skills they
learn.
Finally, a major goal of any Center for Progressive
Leadership Action Network training is the chance
for progressives to meet new people and develop
new connections in their community. So encourage
your guests to get to know one another!
Additional Earned Media Resources
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